A new star will shine in 2019

Award winning

CES Innovation Awards 2019

Visit CES Awards page

Arriving - Fall 2019

Snow Shine, the smartest and most interactive “plush toy” ever developed.  A landmark in the evolution of connectivity, Snow Shine is the first companion toy of its kind, able to interact with multiple inputs such as Spotify, YouTube, Alexa and more. Snow comes with many different accessories—clothes, toys, books, apps—that interact with him as well.  So much more than a plush bear, Snow is true friend for pre-schoolers, engaging young learners and their families with original songs, stories, and games, helping to establish daily routines, healthy habits, pre-school learning, and effective bedtime and sleeptime practices.

Snow Shine

The safest and most interactive teddy in the world

Snow’s technology is sound but not screen-based which means that parents can feel comfortable that their children are not spending more time with screens, and that they can’t be inadvertently connected to the internet or monitored.  This essential design element – that Snow is safe -- is a foundational value of Snow Shine and all the characters that live in the Immplay Academy universe.


Play solo or with friends!

Snow and all of his accessories, games, apps, and other products have been developed with versatility in mind—creating fun and rewarding experiences that a child can have independently or together with friends, family, and other caregivers.

Snow Shine has an enchanting “origin story” that draws children in to learn to identify with him as part of a family, as well as a rich cast of characters who can also befriend and delight children playing with Snow.  These animal and nature characters—combined with Snow --create a friendly, supportive and immersive ecosystem that safely transports children to a place of imagination where they engage in and learn valuable real world abilities and behaviors.  

A Helping Paw

Time for bed - brushing teeth - eating healthy - potty training & more


Fall 2019

Can't wait to meet you!

Join us as we evolve education and play

contact us:  hi@immplay.com

We are thankful for their help during our development phase: